In early August, I discovered the brand A.P.D.G on the DupeBlack Instagram Page. What caught my attention was the picture that caused a frenzy in the beauty world; showcasing over 30 shades of foundation for women of color. There weren’t 10 shades of beige, 8 shades of tan or 5 shades of porcelain. NO, there were 33 shades of BROWN foundation with a range that should make most brands hang their heads in shame. The infamous picture:
After stalking A.P.D.G’s website and Instagram, I realized that they sold sample packs for $10 that includes eight shades each. Their sampler packs come in Extra Light, Light, Medium, Medium Dark and Dark. Since they have such an amazing range I had no idea what shade best fit me so I decided to get the medium-deep pack. Below you can see the packaging which includes directions for application.
Each sampler contains 0.40 fl oz. The Medium-Dark sampler pack starts from the number 18 and ends at number 25.
SWATCHES (L-R: 25, 24, 23, 22, 21, 20, 19, & 18)
natural sun light:
First I must congratulate this brand for doing what many others haven’t. We praise companies like Too Faced and Make Up For Ever for being sooooo inclusive when we have brands like A.P.D.G. that is made for Black women! We won’t ever have to wonder when the expansion of their foundation line will be, and we won’t hear any excuses either.
Second, I’ve worn this foundation on many occasions where I did random things like take my dog for a walk, going shopping, etc. and my face always looked flawless. I have paired it with different primers, concealers and the likes and I haven’t had any issues with it. I love the doe foot applicator that the testers come with because it makes it super easy to apply to the face.
and the not-so-good:
The shipping was terrible. I ordered on Friday, August 11th and I received my package on the 9th of September. I received a shipping/tracking email thinking that I would have my order in the next few days but that was not the case. I had to keep updating and wondering why my order was in pre-shipping, to go to their Instagram page and find that they had delays with shipping due to hurricane Harvey. This information wasn’t shared through email to their paying customers who would like an update but to the ‘gram.
Also, if you have any type of dark marks or hyper pigmentation you may want to layer or use to a concealer to get better coverage. I personally don’t mind my dark marks making an appearance but I know that this is something that many people dislike.
And one last thing – when the tubes sit, the foundation separates and you will notice the product is white, orange and then the color of the actual foundation. I have to shake the product up before using it. This is just a personal annoyance of mine.
You can check out their products on www.apdg.co